B2B Content Marketing
B2B Content Marketing for each Stage in the Buyer Journey
Your B2B Content Marketing is fast becoming an important yardstick by which your company is measured. When people want to find a service that you offer they go to the web. Eighty-one percent of B2B buyers begin their research on the web. Your website and other digital assets can establish your brand, reputation and communicate your value and vision. Cumulate can create the content.
Beginning with a solid content strategy is critical. Cumulate B2B content marketing will first understanding the buyer intent and context for the information. Bases on your buyer’s own language, Cumulate will build a story that explains the solution based on the buyers needs and the context of their situation at each step in the buyers journey.
Options include ebooks, white papers, research reports, technical data sheets, case studies, blog posting, social media and more.