Tap into Cumulate Marketing B2B expert advice as well as knowledge and experience in specific industries including technology, renewable energy, sustainability, energy efficiency, medical products and small business.
Attract the right visitors to your site.
Cumulate will create great organic and paid SEO, SEM, directory listings, optimized content, blog posts, and news releases to attract your key personas. Social posts, comments and groups will create buzz and attract more interest. Marketing and sales input as well as segmentation and persona development are part of the process.
Convert Sales Leads
Converting a sales lead can happen at any stage in the inbound process, but it will always involve gaining interest and involvement by informing and exchanging information. Great content, effective landing pages and engaging thank you pages will provide you with valuable information and create a trustworthy experience that can turn visitors to great sales leads. Social channels can also create a conversation to turn a contact into a sales lead. Both marketing and sales will decide on the digital behaviors that indicate a contact is ready to become a sales lead.
Closing the sale involves significantly different tactics and information than those used for attracting and qualifying sales leads but you will still do a lot of the work using your digital communications. We offer specific digital tactics for supporting sales and providing the right information at the right time.
Delight Customers and Contacts
Delight sounds like a pretty tall order but you can do it. Customers and contacts are delighted when you understand their needs, educate them, thank them and take care of their issues promptly. That sounds doable. Cumulate has the digital campaign tools to help you create triggered and micro-segmented email campaigns to keep customers in the loop and provide a unified and reliable response to every need. Let’s get it started!